Paramount toys with retailers by booting 'G.I. Joe' into next year
At major retailers nationwide, G.I. JOE: RETALIATION action figures are being pulled from shelves after Paramount moved the actioner from June 29 to March 29, 2013, Variety's Marc Graser reports. Some Walmart, Toys R Us and Target locations had started to stock the toys this week, although they weren't supposed to make them available until next week. Those that did wanted to get a jump on demand, and some of the 47 items that would've been sold are expected to show up on eBay at inflated prices by the end of the weekend. Stores had started to clear shelf space of existing G.I. JOE toys to make way for the new. Store managers contacted by Variety said the space allotted for G.I. JOE: RETALIATION will now go to THE AMAZING SPIDER MAN toys and THE AVENGERS, which is still doing brisk business -- for Hasbro. Yet as it tries to keep retailers happy, the toymaker now has another problem to deal with: angry hardcore fans, with a G.I. JOE convention set to take place in New Orleans June 28-July 1 -- the same weekend the movie was set to open.